The significance of leadership in achieving results is well established in research with findings highlighting that leadership behaviour is often responsible for the difference between success and failure in organisations. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control. The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. It will provide students with a sound basis on which to plan, manage and evaluate an event. The nature and scope of events are investigated together with the event planning process. This module introduces students to the events industry. With all assessment coursework based, you will cover topics such as, event management, strategic marketing, managing and leading people, business sustainability and innovation as well as exploring external factors to be aware of within the sector. Our modules encourage collaboration and forward thinking with the opportunity to share ideas and experience with a diverse network of international students. Working in partnership with industry experts we have created an extremely relevant and practical course meaning you will graduate industry ready with the skills employers are looking for.
MASTERS IN EVENT MANAGEMENT PROFESSIONAL
With international event management you will have the opportunity to position yourself in a wide range of sectors from business and non-profits to sport, arts, music, cultural events, festivals and hospitality this degree will open the door to a wide range of diverse roles.Īs the event sector evolves and the local industry transforms, innovative, creative and professional people are needed to drive it forward - this could be you. Accredited by the Institute of Hospitality, this qualification is recognised worldwide for international employment. Ranked number one in the UK for Hospitality, Leisure, Recreation & Tourism (Complete University Guide, 2021), Ulster University is the top place to study international event management. From hotel functions to mass sporting events or business trade shows you can help make these happen. Ever wonder what goes into creating large scale events such as the Olympics or Glastonbury? Or how businesses run cutting edge digital conferences and hotels put on unique experiences for guests? Do you want to be part of a team that delivers unforgettable experiences from concept to delivery? The MSc International event management will give you the skills and confidence to successfully manage events anywhere in the world.
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